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Tips to Build a Customer Communication Management Strategy (2021)-2

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Tips to Build a Customer Communication Management Strategy (2021)-2

What is Customer Communication Management?

Customer communication management is a set of ways to create better interactions between your organization and customers. With Customer Communication Management, you can better engage your customers through consistent brand management and help them effectively address their pain points across all channels.

 

Customer communication management strengthens customer relationships by improving your overall communication strategy to improve customer acquisition and customer retention.

Previous blog: Tips to Build a Customer Communication Management Strategy (2021)-1

5. Implement self-service support channels

According to an American Express survey, more and more consumers prefer self-service and digital options, especially for online chat and mobile apps. However, you need to understand your clients and their pain perspectives to create comprehensive self-help resources that are truly useful.

For example, you can pick up FAQs from your live chat transcripts to create a FAQ section where your customers can find the information they need to resolve independently.

Some highly effective customer self-help resources include:

Questions

The basis of knowledge

Video tutorials

How-to guide

6. Measure and monitor customer communication metrics

You can’t improve what you can’t measure. That’s why it’s important to identify and track key customer service communication metrics to gauge your customer satisfaction levels, such as First Response Time (FRT) (to improve response time for each conversation), average Response Time, and Customer Satisfaction (CSAT) metrics. These metrics should be part of the overall customer success metrics you’re tracking.

7. Regularly ask for customer feedback

Feedback is a gift, and you must ask regularly to improve your service and customer satisfaction levels. Customer feedback helps you in several ways:

Helps you find out how consumers feel about your brand.

Communication Identify the differences in your communication strategy.

Starts a conversation to build a long-term relationship.

Identify and improve your product or service.

Customers listen to customers and feel valued.

In addition to gathering feedback, you must follow through and let customers know about your actions (or not and why not) so that they feel involved in your business.

8. Create academic bases for self-learning

The knowledge base is a great tool for self-learning to guide customers and drive customer success. Take the example of Dropbox, which makes it extremely unusual to get on board and start using its services.

Dropbox brings up the most common issues on the homepage and includes some examples to create a friendly and reassuring environment for beginners. After featuring articles pointing customers to the most common usage issues and problems, Dropbox also includes a help center that sheds light on ways to get the most out of your services.

Be sure to find the best knowledge base software tools to find the right solution for your organization’s goals.

9. Be Proactive, Not Reactive

A proactive approach is aimed at eliminating problems before they appear. On the other hand, a reactive approach is based on responding to events after they have occurred. Traditionally, customer service has been reactive.

However, more businesses are now adopting a proactive approach to customer service, which focuses on resolving issues even before they arise. One example worth citing here is Facebook that gives customers several ways to solve their problems. Instead of raising support tickets or making calls, Facebook users can browse through the FAQs and the dynamic help section to find information on various topics with site overviews for new customers

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