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5 Types of Google Ad Campaigns & Tips for Maximum Results

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Prachi Awate
5 Types of Google Ad Campaigns & Tips for Maximum Results

We are well-versed with the changing digital marketing trends. Google is holding its place in Search Engine Platforms. It is changing its algorithms to provide genuine and trusted services to the end-user. Google has many acquisitions to display or advertise the content. Google Ads platform is one of them. There are so many companies in the market which are providing services for Google Ads Management. Let's have a look at types of Google Ad Campaigns and best practices for maximum results.

1) Search Ads

Search ads campaigns setups are based on keywords.  When a user enters the query with a particular keyword, Your search ad will be displayed on the top as shown in the above image. Hence, while setting up your search ad, be specific with the keyword in the title of the ad and the introduction of the ad. The positions of the ad will depend upon many factors such as PPC cost, Targeted Keywords, etc. 

2) Google Display Ads

Google Display Ads allows you to get some space on top-ranking websites.  Your product or service can get noticed on the high-ranked website which can lead to a potential buyer. But, many platforms are providing display ad services. Now, how to identify the Google Display Ads? There is a small [i] icon at the corner of the ad which displays "Ads by Google".

3) Shopping Ads

Shopping ads are created for E-commerce websites to advertise their products online.  Each product listing ad contains the product title, price name of the business. These are also PPC ads. You have to some amount to Google. They ranked on the basis of keywords. These ads are redirected to your online store where user can purchase the selected product.

4) YouTube Ads

YouTube Ads can be run from Google platform in the form of video. We can setup our ad in any other channel’s videos which are having frequent visitors. While setting up the ad you can filter the targeted audience on the basis of Age, Location, Income, Interest, behavior and device type.

5) App Install Ads

App Install Ads can be run when our target is to increase your app installs. This is another effective way of the Google Ad Campaigns.

From all of the above campaigns Google Search Ads are more trending and beneficial ads and second is YouTube Ads.

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