Santosh T
The Most Popular Types of Influencers You Need to know
One of the biggest concerns for brands/businesses is to choose the right type of influencer and right influencer campaign. There are a lot of influencers to choose, but selecting the right one for promoting the brand's product/service is a challenge. After deciding the niche for influencers you need to understand your campaign goal / objective and the budget you want to spend on them. In this article we are going to explain the most popular types of influencers you need to know before choosing an influencer.
Types of influencers:
- Nano Influencer: Nano influencers range from 1000 - 10000 followers on their social media channels. They usually have a good amount of followers and engagement rates for their posts. These nano influencers are very much useful for SME businesses who want to connect their products/services to the audience very quickly and they can be successful with a limited budget. Nano influencers are also a great choice if you want to test a product launch or test your products and services with a new niche. Nano influencers can be found on instagram easily.
- Micro Influencer: Micro influencers range from 10k - 100k followers in their social media channels. micro influencers specialise in a particular niche and typically have an engaged audience and target audience with them. This can be very much helpful for the brands to promote their products/services in a known niche and to connect with the audience very quickly. This type of influencer is more useful for generating focused or final leads to land on their business or brand. Still instagram is the best place to find micro influencers where you can identify with sponsored content tags.
- Macro Influencer: macro influencers range from 100k - 1M followers on their social media channels. macro influencers are basically internet made celebrities like social media stars, vloggers, bloggers etc. macro influencers have a larger and wider reach audience where you can connect with audiences from any niche. macro influencers are suitable for brand promotions or brand awareness for your brands products/services. With help of macro influencers you can build your own audience base from scratch and engagement rates. Youtube and instagram is the right place to identify macro influencers.
- Mega influencers: mega influencers are typically known as celebrities, they have a following base of more than 1M+ followers. Before choosing this influencer make sure you have a wealthy budget to afford these influencers. It's very important to understand that the audience here are also derived from mega influencers. If you want to reach your brand/business wider, mega influencers are the right type to choose. These influencers can be easily identified through all social media platforms but It's very hard to connect with these influencers and it needs some process to follow before connecting with them.
Conclusion:
There are different types of influencers you can use to promote your brand, products, and services. Depending on your niche, brand personality, and budget, you're sure to find the perfect influencer for you. If you’re still in confusion to choose the right influencer and platform to begin, Taskmo is the right place for influencer marketing. Taskmo provides best influencer marketing services, which is a new digital technique that has the ability to increase brand affinity and reach new audiences by leveraging sponsored partnerships and original content. For More information is available at www.taskmo.com or you can shoot up an mail to connect with us [email protected]
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Santosh T
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