If you are someone who has a stronghold on the decision-making of consumers, definitely among your followers’ list, then you are an influencer in the world of social media influencer marketing.
These influencers are ordinary people who via the use of platforms like social media influencer marketing and social media tools to reach a specific community have become specialized in the specific content.
Since the landscape of social media marketing is quite diverse, there is no universal law and conduct which defines the type of social media influencers. Hence the tips to identify the best social media influencers for your brand go in such a way:
CHOOSE FROM THEIR FOLLOWERS’ NUMBERS
If anything one partner before collaborating with another partner to filter the type of influencer they want to reach, a check is the followership of the same.
There are terms allotted in this way based on how many currently following them.
Mega Micro: 1mn+
Macro: 500k-1mn
Mid: 100K-500K
Micro: 10k-100K
Nano: 0-10k
Brands can see what kind of genre influencers are into which helps them in getting popular in the market. They are writing and sharing their views on traveling, food, fashion, gaming, new updates on technology, clothing, education, and many more.
There could be a special category of influencers under this are those who simply share the daily activities of their normal life and comedians who make short reels and come up with their funny content.
OFFER COMMISSION
This is the traditional type of payment mechanism companies have used for so many years. The ones who are promoting their plans can get based on the sales they make while marketing your products or services. The more conversion they bring the more they earn from this plan. The rate of commission on sale could vary at different levels of achievement.
OPT FOR PAY PER POST
This is one of the best suitable options for an influencer who remain active with their profile all the time. The more they make a post on your brand the more they can earn. Brands can set a reasonable payout for each post and video they make.
GIVE DISCOUNTS
This is a win-win situation for both brands and influencers. For advertising, the content of the brand of the product can share the same products with them. In this way, they can spread the word about the experience their goods and services are offering. And when influencers try and use the same it gives real feedback to the community following them.
HIRE AGENCY
It saves the time and cost of the brand to hire an influencer marketing company and then execute the marketing plan. Influencer marketing platforms bring up a hidden potential market have for your brand. They have experts who are prominent and proficient in different industries. Their knowledge in wide sectors helps to find a suitable person who can work as best representative for your company.
CREATE YOUR OWN MONETARY PACKAGE
When Forbes tried to find the answer to this question related to the earnings of the influencers, they said that the Micro influencer could be making on an average $1,420 per month and Mega influencers could be making $15,356 per month. But on average all types of influencer marketing are making $2,970 per month. There are several ways these influencers are making money. Depends on the type of compensation plan they have entered into with the brands.
Therefore, a good package for influencers can act as an appealing option to them. Moreover, your work culture, innovative and unique product or services could also play an attractive role.
Socio Influencer is leading influencer marketing agency connecting top brands with passionate socially engaged audiences through influencer marketing
