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Top 5 Frequently Asked Questions before choosing the Influencer Marketing

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Santosh T
 Top 5 Frequently Asked Questions before choosing the Influencer Marketing

Top 5 Frequently Asked Questions before choosing the Influencer Marketing


Any brand or business before choosing the influence marketing there will be several thoughts and clarifications. Hence this article helps you to understand and clarifies all your clarifications.


Which is the best platform for influencer marketing?

  • Definitely Instagram is the best place to choose for doing any influencer marketing activities where that platform has a large number of active users and high engagement rates where it will be easy to connect with the audience and followed by facebook.
  • Youtube is helpful if you want to collaborate with mega influencers i.e. celebrities and you want to showcase your creative campaigns  through video formats with longer duration.

Where do I find influencers for Instagram influencer marketing campaigns?

  • There are several free and paid tools available for brands to connect with influencers. There are several influencer marketing agencies where they help you throughout the campaigns.
  • Some of the top free tools for influencer marketing are NeoReach, Upfluence, HypeAuditor, Publicfast, Post For Rent etc.

Which type of post is the most effective for Instagram influencer campaigns?

  • The usual type of posts for influencers would be stories, reels, feed and giveaways. But choosing the most valuable post for your campaign is to identify your campaign goal and selecting accordingly. Where stories and feed posts perform well most of the time and it's highly recommended by influencers themselves.

What should be the price band while choosing the influencer marketing?

  • It totally depends on the brands budget and target audience they want to reach. So here, if a brand has a minimal budget they have to look for micro or nano influencers and reach would be limited and local audiences can be targeted easily. If the brand does not have any budget constraints and their main goal is to have maximum reach then it's better to choose macro influencers or mega influencers.

How impactful is Instagram influencer marketing?

  • Instagram platform is the best and proven platform for effective influencer marketing for brands to reach their goals/objectives. Day by day technology upgradation is on scale and the number of users also increasing daily, so there won't be any drop off on this platform and it can be said that instagram platform can overtake the traditional way of advertising in coming years.


Conclusion:

Influencer marketing is the new go-to model for any established brands or startups or businesses to reach their final audience. Before choosing influencer marketing everyone has their thoughts or clarifications regarding how it works, what is the best platform, budget constraints, type of post to choose and so on. Hence this article has answers for most of your queries and still if you are sailing in  the same boat then reach out to taskmo. Taskmo provides best influencer marketing services, which is a new digital technique that has the ability to increase brand affinity and reach new audiences by leveraging sponsored partnerships and original content. For More information is available at www.taskmo.com


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