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Firstly the question is what is Pay Per Click Marketing?

/ ideoversity/ seoPay Per click is also known as PPC.PPC marketing is the process of using a search engine to generate clicks on your website, rather than other “ earning” clicks organically.

It is a very powerful tool for any organization or a business.

PPC ads can appear on the top of the search engine, it can be marked in the yellow label.When and who invented PPC?Gross Bill invented the PPC concept in December 1999. it was not until  October 2000, google AdWords launched the system to create text ads and place them on the search engine.History of PPCThe first platform launched by Planet Osis when yahoo is dominated to use as a search engine.

Google launched CPC Ad Words in 2002 and began to dominate the next search engine.

In 2010, the google launch shopping ads Google Ad Words continues to be the largest CPC advertising platform in order to meet better customer expectations.

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Secondly, you can broadcast your ad to the right people at the right time, improving your brand visibility and click-through rate by catering to your potential customer’s search intent.We are the best AdWords company, having vast experience building a pay-per-click advertisement that is based on your target location, audience demographics, product keywords and budget.

This helps achieve your marketing goals, driving targeted website traffic and quality leads for better conversions and higher ROI.

Complement your SEO strategy with ROI-driven PPC campaigns3.

This will help make a wise decision and ensures guaranteed results.

Our team of PPC specialists will setup your advertising campaign with Google and deliver results within your specific monthly budget.

Entrust us with everything from AdWords strategy planning, campaign setup, implementation, A/B testing, performance tracking and reporting.

Verschiedene Faktoren beeinflussen Ihre Erfolge .

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With all of this information in mind, before we dive into our tips for implementing the bricks and clicks business model, it’s important to know the possible benefits and disadvantages of doing so.

When thinking about digital marketing and advertising, the question “Google AdWords or Facebook Ads?” appears right away.Both formats exploit well one of the biggest advantages of investing in online advertising: targeting the audience.

It is this flexibility that allows your company (or your digital marketing agency) to optimize your budget and speak to the right people at the right time and using the right arguments.

Which makes the conversion process more and more agile and accurate.But many companies are still in doubt about which one to invest in, which one generates the best results - and much of this issue comes from the rivalry between the companies, which have positioned themselves as competitors within digital platforms.And it was to help you better understand what is the right option to publicize your company's products and services that we prepared this article.

Check out:Google AdWords or Facebook Ads - find the differenceBefore looking at the different features of the two scenarios, it is important to understand what is the main difference between them: paid search vs. organic search.Google AdWords: Paid SearchGoogle AdWords is the largest and most popular PPC ( Pay-Per-Click or “Pay-per-Click”) advertising platform in the world.The term is focused on targeting keywords and using text-based ads.

Advertisers who invest in Google AdWords bid (as in an auction) on keywords (specific words and phrases included in searches done through Google search engines) in order to show their ads next to the search results for these queries.The advertiser only pays when a user clicks on his ad - hence the name “pay-per-click”.

In short: when your company invests in Google Adwords, you are paying to find new customers based on the keywords and search terms they used on Google.Facebook Ads: organic searchWith the largest number of monthly active users of any social network in the world, Facebook has become an important and potentially profitable element within inbound marketing strategies.Companies that invest in Facebook also pay for the platform to help them find new customers - based on the interests of their users and the way they behave within the digital environment.In a simplified summary: the main difference between Google AdWords and Facebook Ads is that the first helps your company to find new customers, while the second helps your future customers to find it.Google AdWords or Facebook Ads: strengthsNow that you know the main difference between the two options, let's go to the strengths of each platform.As the most popular and most widely used search engine in the world, Google is considered a leader in online advertising.Computing more than 3.5 billion search queries each day, it offers your company access to a high-potential audience: users who are in fact looking for products and services like the ones your company offers.Another interesting difference is that in Google AdWords, not necessarily companies with the largest advertising budget gain more prominence.

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