Top 5 Digital Marketing Tips for Start-ups

We thought that we would share 5 digital marketing tips for start-ups to set their strategy off on the right foot.

As a UK Digital Marketing Agency, we have worked with companies large and small, from creative to strategy to websites. The question we always get asked is...what are the most important steps to take? What should I be investing in?

Keep reading to learn more...

5. Optimising Content for Search Engines

SEO (search engine optimisation) is the process of optimising your website to achieve higher rankings in search engine results. Better search rankings mean more targeted traffic to your website. Without optimised SEO, it’s going to be hard for potential customers to find your website.

One of the most effective ways to improve your website's SEO is by improving your on-page SEO. On-page SEO includes things like your page titles, meta descriptions and keywords. These all help search engines understand your content better. To learn some digital marketing jargon, check out our blog series here.

4. Regularly Update your Blog

A regularly updated blog can also help you to rank more keywords on search engines. Blogs are a great way to educate your customers about your business, products and services. They can be used to entertain, inform or engage your audience.

Blogs are also additional content that your audience can share with others across social media.This can boost further engagement and potentially generate new leads.

Each time you create and publish a blog post, it’s another page that has the opportunity to show up in search engine results, therefore, boosting your organic traffic.

3. Social Advertising

One of the main benefits of social media marketing is brand awareness, however, it’s vital that you understand your target demographic. For example, if your target consumers are aged between 20-30 years then Facebook and Instagram are perfect for advertising. Likewise, if your target market is aged above 40 years of age then Linkedin and potentially Twitter will yield better results.

As a new business, it’s important to be active on multiple platforms, although in the beginning, it’s not mandatory to maintain an active presence on all of them. Especially if you don’t have the necessary budget and time to do so!

It’s a good idea to choose the platform that you consider to be the most relevant for your target audience and stick with that until you grow a reasonable following. Facebook is typically the best social platform for start-ups to begin with since it’s ideal for building brand loyalty.

2. Email Marketing

Once you have a database of subscribers who have signed up to your mailing list, either through your website or social advertising, it’s time to begin an email campaign. Emails are a great way to stay in touch with your audience by keeping them up-to-date with the latest product news and promotions.

Email marketing gives you the ability to directly reach your customers and is therefore more likely to be seen compared to social media posts. To improve the likelihood that your subscribers will open your emails, it’s important to personalise your emails.

Choosing to use an email marketing service such as Mailchimp or Sendinblue, can simplify the process and allow you to customise, personalise and automate your email campaigns. Read our blog on email marketing strategy here.

1. Market Research

Understanding your competitors is important, however understanding the wider market is essential to anticipating trends and changes in customer needs.

Many companies struggle to implement research to reduce their market challenges. This is why it’s important to solidify strengths and use strategy planning to address any weaknesses.

That’s where we come in…

Our work

At BrandRefinery, we are passionate about understanding the core of your brand.

As a startup marketing agency, we use a range of primary and secondary market research techniques including polls, reports, questionnaires, focus groups, in-depth interviews and secondary data to help inform the development of strategy and test new hypotheses.

We believe that testing the market is essential ensuring future success with a loyal, engaged audience.

Get in touch for more Digital Marketing Tips

If you would like any help at any stage of your product launch, we would love you to get in touch. Read more about our services here.