If you’re a new or existing business preparing to take on the world of crowdfunding, here are our top tips to get started, from an experienced UK Digital Marketing Agency.
Ahead of your crowdfunding launch, there is a lot of prep work to be done. If you were to write your pitch and launch your campaign without any marketing, your campaign will gain little to no traction.
It is important to know that crowdfunding platforms such as Indiegogo and Kickstarter have an excellent database of potential backers, however, they will not see your project internally via newsletters or marketplace features until you have met your initial goal.
Here are our top tips from your resident crowdfunding consultants:
- Research and plan! Make sure you know your target audience inside and outside.
- Review existing competitors and see how their strategy works.
- Build engaging assets that show off your product and explain it clearly.
- Test your marketing strategy with a low ad budget to see your response rate and learn from your audience.
- Analyse any test results and find new aspects to test, optimising your advert designs and copy.
- Post regularly on social media and engage with any comments or questions.
- Source your crowd ahead of launch (at least ⅓ should come from your pre-launch mailing list, ⅓ from live campaign advertising and ⅓ from inside the crowdfunding platform)
- Create an interesting and snappy crowdfunding video to promote your product.
- Reach out to relevant and engaging influencers to review or promote your campaign.
- Use affiliate marketing to gain new leads from seasoned crowdfunding professionals.
- Advertise throughout to build momentum and gain potential leads.
- Constantly update your backers and leads with any campaign process to show transparency.
It’s all about being trustworthy, transparent and attractive to the consumer. Why is your product different? Why should they wait to buy it? What steps did you take to get to this point?
Crowdfunding backers love to be a part of the journey and get involved with the process, the more they feel involved, the better! Email marketing is a great way to update your leads on your progress. If your campaign has a long delivery time, this is perfect to ensure they feel included and trusting.
If you are looking for some guidance to navigate the world of crowdfunding, we have 10 years of experience in crowdfunding and product launch services.
Get in touch
Reach out to us at https://www.brandrefinery.co.uk/ to learn more about how we can support your upcoming crowdfunding campaign.
We provide full scale product launch services, or just the elements you need, from strategy to creative to web development and more.
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