If you are into digital marketing or working in an SEO firm in Texas, certainly you are known to the term anchor text. Anchor text plays a vital role in link building. Though, businesses that just have launched websites, and started publishing blogs and posts on social media platforms might not aware of the power of anchor text. So, whether you are a website owner, newbie blogger, or online store owner, this blog will help you find out what an anchor text is and its importance for SEO.
What Anchor Text is?
Anchor text is text which is clickable. It works as a hyperlink for webpages and websites and directs users to another page. The page can be part of the same website/blog or a different site/blog. In simple words, anchor text links two pages. It provides a great impact on the ranking factor of a website or blog. If you have a website or blog, it is essential to create anchor text with relevant sites or niche-related blogs/websites.
Anchor Text Importance
Google Analytics as well as traffic to your website/blog uses different kinds of anchor text to reach your blog or website. Anchor text assists Google crawlers to crawl through websites and gather information. The more your website has relevant anchor text the more it has chances to rank high on SERPs and drive traffic. But, if your website has repetitive or irrelevant anchor texts from spammy sites, Google will penalize your site. It would also hamper the ranking of your site.
So, if you already have hired an SEO firm in Texas to optimize your Texas business site and blog, make sure they build anchor text that is relevant to your niche.
Wrapping Up,
Hasty, overly done or irrelevant anchor text building can end your site with a Google penalty. A professional SEO firm knows about Google’s guidelines. Still, you can keep a check from time to time.
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