Imagine Google Display Network as a magical way for businesses to show their ads to people when they're doing stuff online. It's like when you see ads while checking your Gmail, watching funny cat videos on YouTube, or using cool apps on your phone.
So, how does it work? Well, because many folks have Google accounts, Google knows a bit about them—like how old they are, where they live, and what things they like, like sports, clothes, or beauty stuff. With this info, businesses can make ads that are just right for each person.
Now, let's talk about the different types of ads on Google Display Network:
Web Banners: These are like digital posters that pop up when you're visiting websites. They can be big or small, square or tall—lots of different shapes!
Video Ads: Ever watch videos on YouTube? Those ads that play before, during, or after the video are video ads. They're like mini commercials on the internet.
App Ads: When you're using apps from the Google Play Store on your phone, you might see ads made just for mobile devices. It's like a special way for businesses to reach you on your phone.
Google Display Network Sites
Google-owned websites: Imagine Google as a big tree, and on its branches, you have some really popular websites like Google Maps, Gmail, Google Keep (for notes), and the king of videos, YouTube. These are like the special places owned by Google itself.
Adsense websites: Now, think of other websites on the internet as friends of Google. These friends want to help Google out, so they let Google show its ads on their websites. In return, these friends get paid by Google.
What is Google Display Network Used for?
Let's break down how Google Display Network (GDN) can be used for two important things: prospecting and remarketing.
Prospecting:
Imagine you have a cool new brand, and not many people know about it. Prospecting with GDN is like waving to new friends. You show your ads to people who have never heard about your brand.
As people see your ads while browsing, watching videos, or using apps, they start recognizing your brand. This grows awareness, and they get to know more about what you offer.
Remarketing:
Now, let's say some folks have visited your website but didn't buy anything or take a specific action. Remarketing is like gently reminding them about your brand.
Instead of just introducing your brand, the goal here is to meet the needs of those who've already shown interest. Maybe they were thinking about buying but didn't. Now, you're giving them a little nudge to come back and complete their journey.
So, it doesn’t matter whether your business is in Singapore or Malaysia, Google Display Network is your brand's digital sidekick, making you known, creating lasting impressions, and doing it all without burning a hole in your pocket. It's like the cool friend who helps you stand out in the crowd! If you want to learn more about it then you can contact any Google Ads agency in Singapore.
