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CSTB FESTIVAL IN MOSCOW

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Oleg Safonov
CSTB FESTIVAL IN MOSCOW

On February 29, the CSTB PRO.MEDIA media forum was held in Moscow, where the presenters and speakers revealed many interesting and really important issues.


In addition to well-known conferences, there was a business program, the 15th national award “Big Number” and the 3rd festival


The date of February 29th became the content day for children and teenagers. In one of the main halls there was a speech dedicated to the production and production of animated content, where the industrial aspect was considered.


Many issues in this area were discussed at the meeting, such as:

How to make an animated blockbuster? How to achieve a balance between cost optimization and high quality art project? Where can I get specialists for the industry?

Some of the leading experts in this field tried to answer these questions:

Yulia Osetinskaya, a representative of Soyuzmultfilm, who told the success story of the company; Sergey Demchev, founder of magic factory animation, who talked about the difficulties of working in animation and creating his own artificial intelligence, and many others!


In particular, the conference raised such topics as:

The importance of domestic images and heroes.

Prospects for the development of domestic software.

And the components of the success of films and animated series for children of different age groups.


And the day before, the issue of artificial intelligence in the production of content was discussed. The following topics were raised: Localization of technologies and proprietary developments for measuring and analyzing media consumption in Russia; replacement of Western technologies and tools; demand for Eastern content; interactive advertising market in 2024.

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Oleg Safonov
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