The Audience Intelligence Platform Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
Learn More On The Audience Intelligence Platform Market:
According to The Business Research Company’s Audience Intelligence Platform Global Market Report 2024, The audience intelligence platform market size is expected to see exponential growth in the next few years. It will grow to $9.37 billion in 2028 at a compound annual growth rate (CAGR) of 20.3%. The growth in the forecast period can be attributed to privacy and compliance concerns, demand for real-time insights, integration with AI and machine learning, emphasis on customer experience, convergence with customer relationship management (CRM). Major trends in the forecast period include hyper-personalization, cross-channel integration, predictive analytics for audience behavior, ethical and transparent data practices, real-time decision support.
The increasing demand for targeted advertising is expected to propel the growth of the audience intelligence platform market going forward. Targeted advertising refers to the practice of delivering advertisements to a specific audience based on various characteristics, such as demographics, interests, online behavior, location, or other targeting criteria. Targeted advertising relies on audience intelligence platforms to collect, analyze, and interpret data about individuals, enabling advertisers to precisely identify and reach their desired audience based on demographics, behaviors, and interests, thereby optimizing the effectiveness of their advertising campaigns. For instance, in January 2024, according to a survey of 1000 respondents by Adlucent LLC, a US-based internet marketing service provider, advertisements that are customized to their individual interests and purchasing patterns are preferred by 71% of respondents, while fewer ads that are relevant to their needs and interests are preferred by 75% of respondents. Therefore, the increasing demand for target advertising is driving the growth of the audience intelligence platform market.
Get A Free Sample Of The Report (Includes Graphs And Tables):
https://www.thebusinessresearchcompany.com/sample.aspx?id=13801&type=smp
The audience intelligence platform market covered in this report is segmented –
1) By Type of Platform: Content Intelligence Platforms, Social Media Intelligence Platforms
2) By Deployment Type: On-Premise, Cloud
3) By Application: Government, Retail and E-Commerce, Healthcare and Life Sciences, BFSI (Banking, Financial Services, and Insurance), Transportation and Logistics, Telecom and IT (Information Technology), Manufacturing, Other Application
4) By End-user: B2B (Business-to-Business), B2C (Business-to-Consumer)
Major companies operating in the audience intelligence platform market are developing new products, such as location intelligence platforms, to gain a competitive edge in the market. A location intelligence platform (LIP) refers to a system or technology that leverages location-based data to provide businesses and organizations with valuable insights and analytics. For instance, in September 2023, AdSquare GmbH, a Germany-based software company, launched a platform featuring an enhanced user interface and a new feature called location analytics. Location analytics leverages location data to provide businesses with comprehensive footfall insights, including metrics on visits, visitors, frequency, dwell time, peak times, catchment area analysis, audience insights, targeting recommendations, and campaign success measurement. This transformative tool goes beyond traditional analytics, empowering businesses to make data-driven decisions, refine strategies, and enhance customer experiences. The upgraded user interface enhances the existing audience targeting and proximity targeting products, providing an elevated, map-centric experience for advertisers to precisely target audiences and engage with consumers effectively.
The audience intelligence platform market report table of contents includes:
- Executive Summary
- Audience Intelligence Platform Market Characteristics
- Audience Intelligence Platform Market Trends And Strategies
- Audience Intelligence Platform Market - Macro Economic Scenario
- Global Audience Intelligence Platform Market Size and Growth
.
.
.
- Global Audience Intelligence Platform Market Competitive Benchmarking
- Global Audience Intelligence Platform Market Competitive Dashboard
- Key Mergers And Acquisitions In Audience Intelligence Platform Market
- Audience Intelligence Platform Market Future Outlook and Potential Analysis
- Appendix
Top Major Players :
- International Business Machines Corporation
- Oracle Corporation
- com Inc.
- Adobe Inc.
- Nielsen Holdings plc
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: [email protected]
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
The global Conversation Intelligence Platform Market research report, published by Value Market Research, is designed to offer various market framework such as market size, portion, trends, growth path, value and factors that impact the current market dynamics over the forecast period 2020-2027.
Most importantly, this report also provides the latest significant strategies adopted by major players along with their market share.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the conversation intelligence platform market include Gong.io, Chorus.ai (AffectLayer), SalesLoft,, CallRail, ExecVision, RingDNA, Jiminny, VoiceOps, DialogTech, Convin, Dialpad, Refract, Tethr.
This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Conversation Intelligence Platform Market Research Report" by requesting FREE Sample Copy at https://www.valuemarketresearch.com/contact/conversation-intelligence-platform-market/download-sampleMarket DynamicsMany benefits offered by the conversation intelligence software such as automated call transcription and analysis, optimize performance, reduce the time taken to revert the customer queries, eliminate errors, extract valuable data from calls, gain critical insights, and others are the driving factors that boost the demand.
In addition to this, cost-effective solutions provided by cloud-based deployment and an increase in the number of small and medium-sized enterprises are projected to propel the growth of the market.
Further, the rising adoption of AI-based technology is also driving market growth.The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis.
