InMarket, the leader in 360-degree consumer intelligence and real-time activation, has acquired Key Ring, the top loyalty app, from Vericast.
Key Ring launched during the first wave of digitization in offline commerce over a decade ago. Since then, more than 14 million people have downloaded Key Ring, storing over 60 million loyalty cards across tens of thousands of retailers.
As part of InMarket, Key Ring will bolster an industry-leading suite of owned-and-operated apps, including List Ease and CheckPoints, that span the journey as shoppers plan, save and organize. These properties empower brands to reach highly engaged, opted-in shoppers in real-time, while closing the loop on measuring campaign effectiveness.
“Key Ring has helped busy people save money effortlessly for more than a decade. As a result, it’s become a beloved brand, with a longstanding and deeply engaged user base,” said Todd Dipaola, CEO and Founder of InMarket. “As part of InMarket, Key Ring will be a critical asset linking millions of shoppers across thousands of retailers, while creating value for users and driving results for our brand partners. We’re committed to building on this legacy of creating experiences that drive closed-loop results for partners wherever we can.”
“We founded Key Ring to be a compelling model for value and convenience for millions of users,” said Chris Fagan, Founder of Key Ring. “InMarket is an ideal home to launch a new phase of growth, and I’m excited to see Key Ring users receive great support from a dedicated team.”
https://www.martechcube.com/customer-intelligence-platform-inmarket-acquires-key-ring/
Zylotech, the customer intelligence platform building stronger customer connections for B2B enterprises, today announced the appointments of Patrick Meehan as Senior Vice President of Sales and Joseph Monti, Senior Vice President of Finance and Commercial Operations.
These new hires will help guide the organization through its next phase of growth as it continues on its journey of helping enterprise organizations make the best use of its data to fuel increased customer experiences.“We are at an inflection point across the Customer Data Platform marketplace,” said Ernie Cormier, CEO of Zylotech.
“Contact and account activation continues to be one of the biggest pain points for customer-obsessed organizations.
B2B organizations are looking for new ways to leverage the contact data that they have on hand so their sales, marketing and customer service teams can better serve their audiences.
Both Patrick and Joseph bring an exceptional track record of working with emerging growth organizations and addressing some of enterprise businesses biggest needs.
I look forward to them joining the growing leadership team at Zylotech as we enter into our next phase of growth and help our customers build the overall contact and account foundations they are looking for.”Patrick Meehan brings over 20-years of sales experience across the adtech, martech and SaaS marketplaces to Zylotech.
AMA Research have added latest edition of survey study on Global Customer Intelligence Platform Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and easy to understand detailed analysis.
The Research report presents a complete assessment of the Market and contains a future trend, current growth factors, attentive opinions, facts, and industry validated market data.
The research study provides estimates for Global Customer Intelligence Platform Forecast till 2025*.
Market Growth DriversIncrease in Demand for Cloud-Based Security SolutionsHigh Cost and Risks in Managing On-Premises Security SolutionsInfluencing TrendPenetration of Advanced TechnologyRestraintsData Privacy Laws and Protection of Customer DataChallengesLack of Tools to Integrate Online and Offline Customer Data in Real Time To comprehend Global Customer Intelligence Platform market dynamics in the world mainly, the worldwide Customer Intelligence Platform market is analyzed across major global regions.
• Europe: United Kingdom, France, Italy, Germany, Spain, Belgium, Netherlands, Poland and Russia.
• Asia-Pacific: India, China, Japan, South Korea, Indonesia, Singapore, and Australia.
