Latest Trends Driving Loyalty Programs

Customers carry a dozen loyalty cards connected to various brands they shop frequently with. Along with a big pile on, not every customer may find your brand reliable and worthy. Well, there is a lot you can do towards retaining your loyal customers and bringing some more possible associations to your brand.

Loyalty isn’t and can never be the default, it comes with time and grows thereafter. The key to enhance the loyalty of your customer is developing a great customer experience and providing them with what they would love to receive. But, how can a company create an unbreakable bond with true loyalty in regard to their customers? Let’s break down the loyalty secrets to five major trends driving the loyalty programs for customers running globally.

1. Trust

Repeat customers are purchasing 30% more items per order than first-time shoppers. It’s the trust that builds better customer relationships and allows them to come back. A customer while purchasing products from a particular brand, generally goes through a dicey state of- if he needs to purchase items in a go or it is better to try by ordering just one! While some may stay in ambiguity for the product quality and hassle-free returns, some even give a thought over if the customer service or the assistance will pay them heed.

It’s imperative to build trust with your customers and let them feel they’re valued! In terms of loyalty programs, a trust can be built if the customers are either getting a fair idea of rewards and loyalty recognition from the brand itself or they are felt special on purchasing items from the brand.

2. Value

Trust is the pillar and being valued or identified is the next level aspect bringing your customers closer to your brand. Why do customers provide you with your personal data? Probably because they are happy to receive customized discounts on either their birthday/anniversary or your brand anniversary exclusive preview. There could be no other reason why customers may feel sharing data serves a purpose.

Provide your customers with a sense of identity and measurement in terms of their purchasing loyalty towards your brand. In terms of loyalty programs, deliver relevancy over a cluster of offers floating as notifications and mailers. Customers will love the offers which are relevant to them and not just another statement in their inbox.

3. Customer Experience

While you have your customer database handy with you, use the information to enhance the experience. However, the competition in the league is raised enough, you need to compete with some of the loyalty trendsetters but, the focus should be on creating engagement widely. For better possibilities, use location-based advertising (LBA) and customized offers for your exclusive customers, maintaining the balance with your just in customers along with the ones who are there since years/months.

In terms of loyalty programs, it’s essential to set up feedbacks and surveys time and again to keep track of your customer behavior and understand where you see your brand lacking behind.

4. Fluidity

Consistency is the most important aspect of being constructive and fluid with your customer's requirement which obviously doesn’t remain similar over the time. The moment your customers are happy they tend to expect more and get benefitted in various ways. This may put a lot of pressure on the brands and what you require to do is at least maintain a flow, be flexible to experimental approaches but, the basic theme of programs should at least be in sink.

In terms of loyalty programs, create a frictionless marketing strategy which is kept intact with your loyalty programs, be open to suggestions and feedbacks but, it must be a benefit to the customers as well as your own brand.

5. Ease

Convenience is a default theme! You may encounter feedbacks saying, “we expect the brand to better provide ease over weekly offers”. Every customer in the industry requires ease and consistency to make their lives easier. For instance, a food delivery giant or a grocery store delivering products at home are mostly expected to be on time and reachable, customers would not like it if the delivery process goes slow and deals quantity elevates its presence. Get them at most convenience you can stretch to!

In terms of loyalty programs, brands need to keep the focus on customer reachability and genuine feedbacks. As the customers are happy when the loyalty programs are engaging, and they are being connected even after the purchases. When the customers find the brands intuitive and generous after the purchase has already been made, they tend to trust it more than the rest in the row.

All set to get in the competitive environment? Have your own customer loyalty solutions to integrate a full stack loyalty program to value your customers more! Get on the velvet rope of loyalty, steadily reaching the peak.