Newer trends in social selling are changing the direct selling scenario for good. The first one is social commerce, which isn't about money making but bringing people closer to the brand by building a warm relationship. The second one is fresher strategies where you bring in fresher ideas and perspectives to improve the brand image and keep your customers engaged. The next one is video content which helps make more impact and gives a deeper understanding to the consumers. The fourth one is AR or augmented reality which gives customers an experience along with shopping.
One of the trends is, customer support, which is the vital factor that keeps any business going. The sixth one is personalization where it is important to personalize your services according to customer preferences to bring your customers back to you. The seventh one is user-generated content - it increases brand trust and brand loyalty, increases conversions, and influences purchase decisions. Next is social listening where it is imperative to draw your customers closer to the brand and make them feel that they are heard and their opinions are valued.
Inclusivity is the next one where you need to be inclusive of every opinion irrespective of age group or ethnicity. Every dividing factor needs to be considered to make your brand the one for all. The last one is brand communities - active participation in group conversations is crucial since it gives you an understanding of various perspectives. Also, this will help you build your contacts and conversations which is an easy way to diversify your customer base.
Worried about not engaging your customers the right way?
Fret not, here are some customer engagement statistics to help you out
How a Comprehensive Customer Communication Management (CCM) solution can help pave the way for effective communication?As the financial services industry emerges from a difficult 18-month period, banks that have accelerated their digital transformation in response to the crisis now need to review all the print and digital communications that they offer to their customers.
The goal is to ensure that the client experience is smooth, personalized, and customer-centered in banking when interacting through any channel.Why is customer experience an important consideration for customer interaction in banking?Seamless customer communication means the client gets the same experience regardless of how they interact with an organization — via email, logging into a portal, or using a mobile app.
This breach promotes distrust.Personalizing communication does not mean just addressing the client by name.
Personalization means using the available data to customize the communication so that it is highly relevant to the individual.
This means that the bank should provide a consistent experience when it comes to customer interaction, as it will help build a relationship of trust with the customer.Consistency, personalization, and smoothness may seem like an unattainable goal, based on the many barriers that a bank recognizes in its operations.
Lack of Central Communication Authority.
About ClientThis retail company is one of the top retail companies in India.
They offer a range of apparel and accessories and more for men, women and kids ranging from shirts, pants, dress, bags and much more.
The company operates around various stores and outlets across the country.Problem statementThe retailing company wanted to boost their conversions rates (the percentage of their website visitors making purchases on their store) and also increase the profit margin significantly.
This was because they were not able to retain customers since the customer loyalty programs were under-performing, which had only few sign-ups and low customer engagement.
