Let’s face it, most companies are in the business of making money. It’s no secret that the best way to make money is by increasing your customer base. The only problem with this strategy is that it takes time, effort and money before you see any results.

But what if there was a way to automate this process? What if you could put your customers on autopilot so that they are constantly generating leads and sales for you without any additional effort on your part?

The good news is that there’s a way to automate your marketing. It's called customer onboarding, and it can help you retain more customers. In this post, we'll discuss some onboarding tips to automate your marketing and get more customers.

Create an onboarding funnel.

An onboarding funnel is a series of emails or messages that are sent to new users as soon as they sign up for your service. Each one should teach your customers how to use your product in a way that will result in them getting the most value out of it as quickly as possible.

For example, you can use digital marketing templates to send new users a message welcoming them, giving them tips on how best to use all its features and benefits—which helps increase conversion rates by 50%. The goal is to create a series of messages that lead new users through the onboarding process and teach them how to get the most value out of your service in as little time as possible.

Either way, having these resources available will make it much easier for new users to get started with your product right away without having to ask questions about how things work (which can lead to customer service issues down the road).

Devise a hook for your new customer.

The moment someone signs up for your product or service, ask them what they're looking for from your company — then deliver on that promise as quickly as possible. Your goal is to get them engaged with your brand as soon as possible so that when they do need help, they'll come back to you first.

This will also help you avoid the common mistake of trying to sell people your product before they're ready. The longer you wait to give people what they want, the more likely they are to go somewhere else.

Acknowledge your new customer's success.

A simple “congrats!” can go a long way toward making a new customer feel special. You don't have to send out an email every single time someone purchases from you, but it's nice to acknowledge their purchase once in a while. This will help keep people coming back for more because they know they're appreciated by the company they've chosen over competitors.

The more you acknowledge the success of your new customers, the more likely they are to tell their friends about you and buy from you again. The best way to do this is by sending out an email thanking them for their purchase and indicating that a gift will be coming in the mail.

Roadtest your processes -- and keep testing them.

Onboarding is a dynamic process. It's never going to be perfect, so when you roll out a new feature or do an overhaul on your onboarding flow, test it first with actual users before rolling it out company-wide. Observe how people respond to the change and make adjustments as needed.

You can use a variety of tools, including user feedback surveys and interviews, to gather information about your customers’ experiences.

Use online tools for automation.

There are many different types of marketing automation tools that you can use to streamline your marketing efforts. These tools will help you automate things like sending emails, creating lead magnets, and scheduling social media posts. They’re useful because they give you more control over how you interact with your leads while also saving you time and effort in the process.

A few examples of marketing automation tools include HubSpot, LeadPages, Infusionsoft and GetResponse.

Takeaway

While all of these strategies work great for the business owner, the best benefit is how much time it frees up in your marketing schedule. Instead of spending hours emailing and calling each new customer, you can rest easy knowing your lead generation machine is doing what it's supposed to. And since emails and calls are more effective than handing out flyers or fistfuls of business cards, it means more customers, faster.