sammy kelvin

sammy kelvin

Foodie by heart, Sammy carries 10 years of experience into marketing and Brand Promotions

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Following 9
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Running a small business is a bit like walking a tightrope – it’s thrilling, but it comes with some risk.It can be hard to know which risks to take and which to avoid.And what about the ones you can’t see coming?This is why business owners need insurance – to help them reduce risk so their business can thrive.Why do you need business insurance?Claims and lawsuits are expensive, and you can be sued even if you haven’t made a mistake.Small business liability insurance, including commercial liability insurance, can protect you and everything you’ve worked for.If someone slips and falls in your place of business, or if an unhappy customer sues you, you could be looking at a potentially devastating lawsuit.What you need to know about business insuranceTo help small business owners understand the nuts and bolts of business insurance, we created the Business Insurance 101 guide. 
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A modern marketer knows the power of great content.But once you’ve woven keywords and engaging copy to create the perfect piece, what’s next?How do you get your carefully crafted asset into the right hands?Or any hands for that matter?Sometimes we need a little help getting our content in front of the right audience.That’s where content syndication comes in.What is B2B Content Syndication?Content syndication is a way to share your content with new audiences.Instead of promoting on your own site, content syndication republishes your content on third-party platforms.
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Online lead generation is difficult.There’s no way around it.There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier.So this leaves you with three broad options:Bring in more valuable and relevant trafficCreate better, more enticing offersOptimize your lead generation pathways on your siteThe first two topics have been touched on many times before.This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads.This will include both paid and free tools.Take a look at  these 15 of the best Lead Management Software now.
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Artificial intelligence (AI) refers to the ability of machines to understand the world around them, learn and make decisions, in a similar way to the human brain.Thanks to AI, machines are getting smarter every day.Contrary to popular depictions of AI, this doesn’t mean that machines will become our evil overlords (not yet, anyway!).When you strip away the sci-fi predictions and “be afraid” hype, it’s clear that AI is making a very real, very positive contribution to the world – particularly when it comes to AI in business.You’ll already be familiar with some of the ways in which organisations are harnessing AI:Smart assistants, including Siri and AlexaCustomer service or helpdesk chatbotsFacial recognition technology, like that used by FacebookPersonalised recommendations on platforms such as Amazon and Netflix
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Companies still resort to legacy methods like spreadsheets for tracking and managing leads.However, this is an extremely inefficient process and can impede the conversion of approximately 70% of leads, according to Zoho.A dedicated lead management system is required to apply strategic techniques to gain new leads and ensure maximum leads reach the final conversion stage.A lead refers to any individual or company that could be interested in your product.The process of lead management uses the details provided by a lead to systematically categorize them and plan the action points.You can then follow up on different leads or retarget them with content, depending on where they stand on the marketing funnel.For example, when a C-level representative in B2B reaches out using your website’s contact form, this can be regarded as a bottom-funnel lead – your sales team can directly reach out to the individual and commence the acquisition of the account.On the other hand, someone who has visited your website more than three times can be considered a top-of-the-funnel lead.
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Visual search uses real-world images (screenshots, Internet images, or photographs) as the stimuli for online searches.Modern visual search technology uses AI (artificial intelligence) to understand the content and context of these images and return a list of related results.It has a host of applications in the eCommerce industry, particularly for fashion and home decor retailers.Visual search allows retailers to suggest thematically or stylistically related items to shoppers in a way they would struggle to do using a text query alone.Pinterest, Google, and Amazon are the main visual search engines today.Microsoft has also developed impressive computer vision capabilities for its Bing search engine.A host of retailers including ASOS, Wayfair, Neiman Marcus, Argos, and IKEA have all built proprietary visual search tools.You can read in detail all about Visual Search here. 
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In a nutshell, lead generation refers to the process of identifying potential customers for your business’s products or services.If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads.But contrary to popular belief, lead generation isn’t just about cold-calling or sending out a bunch of emails.It’s a complicated process that requires a diverse range of strategies to be effective.In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2020 that will skyrocket your revenue.What Is A LeadA lead is a prospective customer who has shown interest in the services or products provided by your company.Their interest is expressed through sharing their contact information such as an email or a phone number.Why Lead Generation Is ImportantLead generation is essential for both marketing and sales teams because it helps to: Obtain new sales leads
Generate the right leadsWhile lead acquisition, by definition, involves using both inbound and outbound tactics to generate leads, most sales reps and marketers find more success with inbound strategies
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Investing in a stock isn't throwing your money into a poker pot and betting you'll magically become rich overnight.When you "buy" a stock, you are becoming an owner of the company that stock represents.If you buy, for example, stock in Apple (NASDAQ: APPL) and profits grow for the next few years, you'll be treated to a rising share price and grow wealthier along with your fellow owners.But if you invest in Apple and the company does poorly over the next few years, your shares will lose value -- and you'll lose money on your investment.While this concept may sound simple, it's surprising how many investors overlook key indicators about a company before they invest.As a result, they become owners of lousy companies that lose money year after year.You want to be the owner of a successful company that gives you a return, so why wouldn't you take some time to research it first?Don't worry, it's easier than you think.Using just eight key terms and spending 15 minutes to analyze a company can mean the difference between reaping healthy investment gains and losing your shirt.Here are 9 Things To Know Before Investing Into Business.
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Three billion smartphone users will spend over $100 billion on mobile apps in 2019.In addition to the large revenue potential of the mobile app market, startups and established companies understand the value of having their services available on smartphones for higher availability and more seamless experience.There is huge potential here:Whether you’re aiming to build an app that provides a valuable service and generates revenue directly or,an app that integrates, streamlines, enhances and augments an existing solution or service.Understanding the mobile app development challenges will provide valuable insight — whether you are a developer, entrepreneur, or an individual who want to learn more about mobile development.Unfortunately, developing a solid mobile app is complex.You’ve got to make something that people need, then get them to use it, and still, you will almost always have stiff competition.There are over 2 million apps on Google’s Play Store and Apple’s App Store.In this highly competitive market, there’s no silver bullet for developing a successful mobile application.In this article, we’ll cover some of the top 4 challenges in mobile app development.
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Multi-Factor authentication (MFA) means you need more than one credential to login to systems, applications, or other digital assets.It’s an integral part of the zero trust security approach that your organization may be undertaking.Stolen credentials must be fought against with every tool possible.Back to MFA, or sometimes referred to as 2FA or Two Factor Authentication, generally requires one of the credentials to be something you know – like your username and password – and the second credential to be something that you have – such as a code sent to your smartphone.Hackers can easily crack a password, but obtaining your phone or your token at the same time is orders of magnitude more challenging.This is why implementing MFA within your organization can be such a vital tool in securing your IT infrastructure.In order to understand why MFA improves your security, let’s first take a step back and look at a couple of changes in the world of technology that have impacted passwords.
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 Your credit report reflects not only your financial history but also your borrowing habits.Generally, the better those habits, the higher your credit score.But credit reports aren’t without mistakes.And they can sometimes serve as an opportunity to stop credit card fraud in its tracks.If you don’t have the time to monitor your financial health yourself, credit-monitoring services stand ready to help — most often for a fee.What is a credit monitoring service?A credit monitoring service alerts you when new information appears on your credit report, such as credit inquiries, new accounts or changes to your borrowing limits.With credit monitoring, you sign on with a company that agrees to monitor your credit reports for changes or suspicious activity.But they can also help you keep a closer eye on your overall financial health.Why is monitoring your credit important?A credit-monitoring company can be a way for you to monitor what potential lenders and creditors see in your bureau reports.Most include services like:Text and email alerts.
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Have you heard about Google’s new innovative Visual Positioning System that gave a novel look to the present maps navigation technology?This mind blowing update in the navigation world is creating a wave in life style of people all around the world.With this new technology, Google Maps can make use of the user’s phone camera to spot your surroundings and visually converse your direction right in front of your eyes.Are you living in heavily populated urban areas where there are lots of tall buildings?Do you often experience hassles of GPS drift and other similar problems while navigating?Then this new visual system is the right choice for you.VPS-How It Works?Leveraging the possibilities of GPS system and camera in the mobile phones and embedding the same with augmented reality Google is giving a new definition for navigation system.Let’s have a look on how it works!VPS uses Google’s extensive back-end data and your device’s camera to analyze the surroundings where you are in.The greater accuracy of the features makes it really easy for them to identify where you are.
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Have you heard about Google’s new innovative Visual Positioning System that gave a novel look to the present maps navigation technology?This mind blowing update in the navigation world is creating a wave in life style of people all around the world.With this new technology, Google Maps can make use of the user’s phone camera to spot your surroundings and visually converse your direction right in front of your eyes.Are you living in heavily populated urban areas where there are lots of tall buildings?Do you often experience hassles of GPS drift and other similar problems while navigating?Then this new visual system is the right choice for you.VPS-How It Works?Leveraging the possibilities of GPS system and camera in the mobile phones and embedding the same with augmented reality Google is giving a new definition for navigation system.Let’s have a look on how it works!VPS uses Google’s extensive back-end data and your device’s camera to analyze the surroundings where you are in.The greater accuracy of the features makes it really easy for them to identify where you are.
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Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.).Digital display advertising comes in a variety of different forms, but at its core, it revolves around the same principle.Although you can advertise with plain text-based ads and still call it a display campaign, you can get much more out of your campaigns if you use images, videos, HTML5 animations or any other rich media elements that can help you get your message to your targeted audience.It’s all about display marketing.Banners used as display ads come in different shapes and sizes.Your only limitations are the requirements of the network you are running your campaign through.For example, Google Adwords allows a wide range of display ad sizes as you can see from the list below:Standard Google Display Ad Sizes:Top performing ad sizes300 x 250 – Medium Rectangle336 x 280 – Large Rectangle728 x 90 – Leaderboard300 x 600 – Half Page320 x 100 – Large Mobile BannerRegional ad sizes240 x 400 – Vertical Rectangle980 x 120 – Panorama250 x 360 – Triple Widescreen930 x 180 – Top Banner580 x 400 – NetboardOther supported ad sizes320 x 50 – Mobile Leaderboard468 x 60 – Banner234 x 60 – Half Banner120 x 600 – Skyscraper120 x 240 – Vertical Banner160 x 600 – Wide Skyscraper300 x 1050 – Portrait970 x 90 – Large Leaderboard970 x 250 – Billboard250 x 250 – Square200 x 200 – Small Square180 x 150 – Small Rectangle125 x 125 – ButtonYou don’t need to create a banner for every single size.This is entirely up to you and your specific needs.To make things easier check out this guide to ad sizes from Google in order to find out the top performing ad sizes and a more in-depth description.As for the accepted formats, most ad networks accept JPEG, JPG, PNG, and GIF.
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 According to Google, about 54% of users who access the internet with their mobile phones, end up bouncing if a particular web page does not load within 1 to 10 seconds on average.This is why we will be explaining all you need to know about content delivery network.Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills.However, not everyone is aware of what a CDN is and how it goes hand in hand with site speed.Here are a few common questions site owners ask in regard to CDNs:“What is a CDN?”“What are the benefits of a CDN?”“Do I still need to purchase hosting if I have a CDN?”“Does my site need a CDN?”Learn here what exactly is a CDN?and the important role this technology plays in the modern web.
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We hear a lot about increasing diversity in hiring, but what does that do for your company?Innovation.What do all of these have in common?Workplace diversity.More and more businesses are becoming savvy to the idea that diversity in the workplace is a positive business strategy.As businesses and the job market continue to evolve, there is an increasing need for recruiters to change how they approach hiring in order to fill their applicant pipelines with extraordinary candidates.Adopting diversity within the recruitment process is the first step an organization can take to develop their workplace.When it comes to establishing and following through on a commitment to diversity and inclusion, however, you can have a big impact.Here are the top 20 ways you can support inclusion and diversity in your workplace. 
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For the first time in our nation’s history, we have five generations collaborating together in the same workforce.This convergence presents stunning opportunities for innovation with so many different perspectives together under one roof.But it also reveals significant challenges in communication, engagement and, most importantly, leadership.One of the core principles of our beliefs is that we need to lead people the way they need to be led.To truly connect with the people on your team, you need to meet them where they are before you can take them somewhere new.That means you need to understand the unique motives and values of each generation.If you’re not intentional about learning and understanding these differences, you’re going to lose influence with your team.
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Human resource has always been the backbone of any organization and you will not wonder if we add here that it has always been important for any organization.But the success of any organization depends completely on how much organizes utilizes its human resource.If the organization is successful in managing its human capital to the utmost level then, the organization is able to attain competitive advantage over its competitors.In other words, Human Capital Management is a set of practices like developing, managing and optimizing the human resources of an organization.Human Capital Management is somehow synonymous to Human Resource function.Employees are known as the lifeline of organization as the organizations cannot run without its employees.Every employee contributes in the organization in one or other way in increasing productivity and achieving success.
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Display advertising is one of the most common ways to monetize a blog.It’s simple, easy to get started with, and can be very profitable.Traditionally, site owners used to have to go out and find advertisers directly.They would have to do everything manually from negotiating deals, signing the agreements, collecting the fees, and putting up the ad.This takes a ton of time and work to put together.Advertisers can churn quickly, and you’ll end up spending dozens of hours each month doing outreach and trying to sell ad spots.For most site owners, display ad networks are the better option.An ad network is a platform that serves as a broker between a group of publishers and a group of advertisers.Traditionally, the ad networks role is to collect unsold inventory from multiple publishers, then offer this pool of unsold inventory to advertisers at a much lower price than a publisher’s direct quote.This made it so the ads weren’t great quality.They were referred to as non-premium.Today, more networks aim at offering their advertisers exclusive deals at premium prices.They sift through and pre-buy inventory from a number of top-tier publishers, then resell it at premium prices.Although this arrangement may be more expensive for everyone, it insures premium placement of their ads to make the most money.
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Meaning of identity and access managementIdentity and access management (IAM) refers to the policies and tools used by IT departments to ensure that people and entities have the appropriate level of access to the organization’s technical resources.IAM systems are technology solutions to securely manage digital identities and their access to various applications and systems.IAM systems manage people and also other kinds of identities, such as software (apps or programs), and hardware (such as IoT devices).IAM systems perform two key tasks:Authenticating that the entity is who it purports to be.When you enter a username and password into a website, the website authenticates you by checking its database to see if your username and password matches what is in the database.This is a form of authentication, albeit a less secure method than modern authentication.Authorizing the entity for the appropriate level of access to resources.Authorization is the process of checking what access the authenticated user is allowed to have to technical resources and ensuring only that access.For example, if you log into a content management system as an editor you are allowed to make changes to content, but you are not allowed to make changes to the user accounts or add new users.IAM systems are an important element of cybersecurity because they are designed to perform the key function of providing secure access to enterprise resources.
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Marketing your business is more than just creating a message and determining how to split your budget, it’s also about knowing the recent trends and positioning your money where you’ll get the greatest returns.The internet is a dynamic kingdom, and online marketing is in a continuous flux, containing search engine marketing, which has developed over the years with further sophisticated search algorithms and targeted results.If you haven’t used search engine optimization or pay-per-click advertising, it’s not too late to start.If you have, now you must combine it with mobile advertising.The main idea is to embrace mobile marketing as part of your complete internet marketing plan.Benefits of Mobile SEMHighly targeted: Is considered one of the key benefits of SEM.The location services on smartphones let advertisers advertise in an even more targeted way.Business owners can select target customers who are the most probable to pick locations in the surrounding area.This method can be a profitable technique for advertisers who have a reduced budget but still want a presence online.Lower cost: Compared to desktop cost per click, the CPC for the same exact keyword on mobile phones inclines to be lower.
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 What does Human Capital Management mean?Traditionally, capital equipment was something businesses invested in to be able to provide or deliver their goods or services, and which depreciated in value over time, required periodic maintenance and upgrades, and so forth.Think of manufacturing equipment used by a factory, for example, or a delivery truck used by a retailer to deliver goods to customers which are too big or bulky for most customers to take home by themselves.“Capital” in the more non-equipment sense was essentially the cash a business had available to invest in such equipment, or expand its staff, acquire a larger building, and so forth.What are Human Capital Management functions?HCM software typically includes functionality for recruitment and staffing management, human resources management, employee career development, succession planning, individualized employee learning management, performance evaluation and compensation management, and planning.Generally speaking, HCM software is industry “agnostic,” meaning most HCM solutions are designed to work with any type of business in nearly any industry.This makes it different from some other types of enterprise software, which may be designed for retail stores, for example, or perhaps for supply chain operators, or some other specialized business.
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We live in a society where technological advancements drive consumer demand for mobile devices.These devices are constantly evolving to create endless possibilities for users.This aligns with the consensus of the general public, who are constantly on the go and look to enhance their everyday lives with tablets, mobile phones, and other devices.The evolving nature of technology requires organizations to be readily adaptable and willing to make cultural changes.However, since company progression slows by an inability to evolve with the times, it’s argued that most organizations don’t understand how they can benefit from Mobile Device Management (MDM) security.MDM involves using software to secure, monitor, manage, and support mobile devices belonging to the organization or the employees themselves.Whether it’s a mobile phone, printer or tablet computer, employees can access company data more easily than ever before.Due to this access, there are now mobile monitoring requirements.
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It was just a few years ago when people thought of social media just as a hangup.And as of today, social media marketing is one of the most crucial instruments for boosting quality traffic, customer engagement and eventually driving sales.Sounds inevitable to be on social media, doesn't it?Hang on to explore the best of the best social media marketing tips for business.But first... Did you know that social media now has a global penetration rate of 45%?This means that almost half the world’s population is now on social media!Well, if know to leverage your social media platform right, than there can be no better opportunity for marketing out there.
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 Have you found out about Google’s new imaginative Visual Positioning System that gave a novel look to the present maps route innovation?This awesome update in the route world is making a wave in the way of life of individuals all around the globe.With this new innovation, Google Maps can utilize the client’s telephone camera to detect your environment and visually talk your bearing directly before your eyes.Is it accurate to say that you are living in densely populated urban regions where there are heaps of tall structures?Do you frequently encounter bothers of GPS float and other comparative issues while exploring?At that point this new visual system is the correct decision for you.
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This could mean that diversity is found in a crowd of individuals who follow the Jewish and Christian faiths.To others, diversity is exclusively a term meant to describe cultural differences, and these are often defined by race or ethnicity.The word diversity can also be used by hiring managers in the workplace to refer to a desire to add more women to a male dominated field, or vice versa.Regardless of how one individual may interpret the meaning of the word, diversity is an important part of our world, especially in the workforce.Hiring managers need to understand what diversity means to their company, and implement practices that promote this.It would be prudent of hiring managers to become well versed in their company's mission statement and what role diversity plays in this.A diverse workplace can contribute to productivity and morale, and hiring managers need to consider how hiring individuals of diverse backgrounds will provide this for their company.Having a strong grasp of these ideas will help a manager select appropriate candidates.Some companies may seek individuals who were born in another country for their perspective.
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The new conventional wisdom is that it has replaced traditional sales techniques.But there seems to be some confusion about what, exactly, it means.Is relationship selling a process?Does it refer to customers or to everyone in the sales stack?Is it transactional?The answer, it turns out, is more subtle and complex.Here's how one business site defines it, and this is as succinct a definition as we've seen:"Relationship selling refers to the sales technique that focuses on the interaction between the buyer and the sales person, rather than the price or details of the product.Arguably, all three remain critical for any sales activity, but the status of the relationship can increase consumer loyalty as a result of familiarity and personality of the sales person."This sales technique is prominent for companies selling products and services that rely on repeat business from customers, such as insurance policies, or private instructors, such as dance or music.
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Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth.CRM systems compile customer data across different channels, or points of contact between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials and social media.CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.Components of CRMAt the most basic level, CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it.Over time, many additional functions have been added to CRM systems to make them more useful.Some of these functions include recording various customer interactions over email, phone, social media or other channels; depending on system capabilities, automating various workflow automation processes, such as tasks, calendars and alerts; and giving managers the ability to track performance and productivity based on information logged within the system.Learn more about Customer Relationship Management in detail here.
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Employee attrition is defined as the natural process by which employees leave the workforce – for example, through resignation for personal reasons or retirement – and are not immediately replaced.Attrition is an inevitable part of any business.There will come a time when an employee wants to leave your company – for either personal or professional reasons.But when attrition crosses a particular threshold, it becomes a cause for concern.For example, attrition among minority employee groups could be hurting diversity at your organization.Or, attrition among senior leaders can lead to a significant gap in organizational leadership.Do you know where your company stands on the employee attrition curve?What exactly is Employee Attrition : Here we goEmployee attrition occurs when the size of your workforce diminishes over time due to unavoidable factors such as employee resignation for personal or professional reasons.Employees are leaving the workforce faster than they are hired, and it is often outside the employer’s control.For example, let’s say that you have opened a new office designated as the Sales Hub for your company.
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A new decade encourages us to innovate and push the boundaries further than ever before.As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy.In a world where consumers are paying less attention to advertising than ever before – according to this report by ad experience platform RevJet – it’s more important than ever that you’re creating online advertising that appeals.RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.In this article, we’ve considered the upcoming digital advertising trends and the opportunity around these to ensure what you create is well received in the year 2020.
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